Social media is a demanding mode of communication. At the crux of it, social media management is all about engagement. It is primarily about gaining exposure through interactions, generating a larger following and instilling brand loyalty. When you lay all of it threadbare the challenges seem overwhelming. Right from the timing of your social media posts to analyzing the feedback, creating the content you would be sharing to reviewing the content management strategy, everything can be daunting for any company that is not into social media management as its core business.
Post too much content and you would be spamming your following, post too little and your company will fade into oblivion, post in the wrong time and your content will be buried in the timelines or feeds of your audience and there are times when you may be unsure what needs to be posted. Even media organizations, including the round the clock news channels, struggle to keep a steady flow of breaking news which is why some bulletins are flagged as breaking news even when they are stale.
There are many ways to strategize social media management but opting for black hat or black label practices is unwise. Your profiles would get flagged and even the audience now knows to disengage with what appears to be an outright spamming agenda. This is where outsourcing social media management becomes a quintessential need. Outsourcing is the only effective social media management strategy.
Having a team or agency take care of your social media profiles, right from managing the following to formulating the content strategy, will not only enhance the impact your brand has but it would also free up the time of all your staff committed to building a strong social media presence. The focus can switch back to the core expertise of your organization and the specializations of social media management professionals can come into play. It is no longer enough to know who you should be targeting. A consistent strategy to keep targeting without spamming, knowing when to retarget, engaging with the audience using live interaction, generating feedback and addressing a grievance, vying for viral content and keeping up the flurry of interesting posts to stay relevant are just some of the perks of outsourcing social media management.
The question is no longer if but when you should outsource social media management. Fake following, purchased likes and shares, comments from individuals with vested interests and all other black hat practices are proving to be increasingly ineffective. It is time for white label solutions and hence outsourcing for personalized social media management.